The show must go on.
How Bob Hughes applies lessons from the theater to give
clients the best experience possible.
Bob Hughes has been running The Hughes Group for 20 years.
Before that, he spent 15 years in the theater as a designer,
manager, and performer—a career that proved to be ideal
preparation for his current one. What he learned in the theater
drives the way he runs The Hughes Group:
- Leave it to the pros. The stage
is no place for amateurs and neither is the display and
exhibit business. The Hughes Group account and support staff aren’t
merely order-takers, they’re experts who make your
job easier and are committed to your success.
- Wow ‘em! Our professional
creative team gives you the award-winning, show-stopping
design you need to capture your audience’s attention.
- Other companies may bury design costs
in their bids, but The Hughes Group quotes design as a separate
line item. Good design has real value, and you deserve to
know what you’re paying for.
- Planning makes perfect. Staging,
lighting, dialogue, dance—In the theater and at trade
shows and events, everything must be planned and rehearsed
for a flawless performance. With a display or exhibit, one
must plan every step for flawless execution at the event.
The Hughes Group has fail-safe systems for design, quoting,
proofing, shipping, and inventory. We get it right—
the first time, every time.
- Know how to improvise. If another
cast member makes a mistake, a pro knows how to cover it
so the performance still looks great. The same goes for
the display and exhibit business. The Hughes Group
gets it right and is ready for those unexpected adlibs. However, occasionally
problems can occur. For example, a display
gets damaged on site. That’s when experience counts,
and we make it right fast.
- Have a backup. Just as a performer
has an understudy in case of illness or injury, The Hughes
Group backs up its performance with safety features. For
example, we always send duplicate shipping labels. And in
the event that both labels are damaged, our shipping
tape has contact information.
Your marketing effort at a trade show or other event is
vital to your bottom line. The show must go on. No one understands
that better—or does more to make sure it happens for
you—than Bob Hughes and his team at The Hughes Group. |
